Rules:
The giveaway would partake on all social media platforms as this will be
a contest that we rarely hold. The rules would include the following for the
Instagram account:
1.
Be a Canadian citizen over the age of 18-years-old
2. Fill out our digital form (more info
below)
3. Like, subscribe or follow our
Instagram
4. Comment on the Instagram photo
5.
Tag two of your friends for additional entries
The contest via our Facebook and Twitter accounts will be very similar
but instead of tagging a friend, share and retweet the posts. We will also
provide links to our digital form so that the participants can fill out the
form and guarantee that they understand and consent to the rules. As this is a
contest that is revolving alcohol, we have specific regulations that we must
follow.
Purpose:
The main purpose of the sweepstake is that Heineken seems to have a
bigger reach than Stella Artois as they’re more established and know their
demographic much more as well. The marketing will be directly aimed towards the
target demographic and they will most likely attach as this peaks their
interests and requires little to no effort. The contest will also attract newer
customers as current customers share and promote our social media accounts.
They’ll generate hype and as they understand it may be an annual occurrence,
they’ll be more prepared, but with each year we change the contest rules. We
lean in with this free social media promotion, but next year have increase the
amount of entries with the purchase of 6-packs
