By: Daphne Faubert
Beau’s
Beau’s is better known on Twitter than on Facebook, they
have posted over 30,000 tweets
since joining in 2009 and have nearly 29,000 followers.
Despite their large
following they do not receive many retweets nor likes on their posts. This
shows that although people see the posts, they do not feel like it is necessary
to like them. They do however retweet many bars and events posts that they are
hashtagged or tagged in. their most popular hashtag being #lugtread. Which is one
of their top selling beers and most distributed product.
Mostly their tweets are about products and events that they
offer. This is quite like their Facebook page, showing a unity within their
marketing efforts. Like on Facebook they generate roughly 3 likes per tweet and
less than 5 comments per post. However, they also take time to comment on fans
tweets ad offer help for any disputes that may have arisen.
Coors
As shocking as it is Coors is not very prevalent on Twitter,
their last post was on December, in 2016. They have accumulated over 115,000
followers but only 5,816 tweets.
They mainly had posted about promotional efforts and some
social media events. One of their main ones being, telling their followers to
create their own unique hashtag. One of their most used hashtags is #climbon, this is because
they associate their beer with the mountains of Colorado. Their tweets had been very short,
lacking in content and only focusing on pictures and videos.
They had generated around 70 retweets per post as well as
over a hundred likes. It is un clear why they do not post anymore, it would
appear that they have decided to focus more on their Facebook page instead.
No comments:
Post a Comment