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Wednesday, 8 March 2017

Beau’s and Coors the Facebook battle

By: Daphne Faubert
Beau’s
Let’s face it, Beau’s may not be a well-known company but their Facebook page looks pretty nice! They post several times a day about new products they have coming out and events that they are participating in. You can see reviews from satisfied customers and people who have visited the brewery in Vankleek Hill, Ontario.
They have accumulated 33,117 people to like their page and 797 of those have joined since January. Generally they do not amount a lot of likes or comments on their posts, however there was an increase for a recent Valentine’s Day post. Because who doesn’t want to crack open a beer and watch Netflix with the one they love!
You will find that most of their posts are videos, attracting the public and keeping people attention over    long posts!




Coors
You could probably pick a random out on the street as them if they know what Coor’s is then get story from a bad college experience of drinking too much!
They are a worldwide company, known for their inexpensive and sometimes strange beers, nearly 3 million people have liked their Facebook page. Most of their posts are promotional and offer pictures of their products and what they go best with. Whereas they do not post every day, they take time to respond to a good amount of the comments on their posts. This shows that they are dedicated to their fans and are always looking for critiques and praises.
 On average, they bank over 1,500 likes and 300 shares per post. This shows that their content is well received by the public ad people are proud to share what they post. You’ll find that the majority of likers are college age students who live for the party life. They are able to cater to their target market through their colourful posts and promotional videos.

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