Fanfare for the sake of likes

By: Daphne Faubert

Beau’s

Many fan generated content for Beau’s come in the form of reviews and shared videos of Beau’s initiatives. https://www.google.ca/url?sa=t&rct=j&q=&esrc=s&source=video&cd=1&cad=rja&uact=8&ved=0ahUKEwjrkfu-wZPSAhXB5oMKHQLjAUUQtwIIGjAA&url=https%3A%2F%2Fwww.kickstarter.com%2Fprojects%2Fbeaus%2Fthe-rwanda-craft-brewery-project&usg=AFQjCNEJI2QsjoffxjaJusXrpt7S-xk3qg&sig2=6yGPj3oo1JuTNPE7h5lz1A&bvm=bv.147134024,d.eWE

In this video it is seen that Beau’s had decided to use some of its profits to help the people of Rwanda. People have been sharing this video since it shows that Beaus has high CSR and likes to give back to the communities that need help.

A good number of the reviews are based on their LugTread beer and are written on various sites, showing peoples continued interest in their brand. They don’t have many celebrities talking about their product since it is mostly centered in Canada, which lessens the amount of fan content that is going to be available.

Coors

Coors has a much larger fan base and it is easier to find videos from customers saying whether they enjoyed the product or not.

These reviews range from very satisfied to extremely disappointed, showing a wide variety of the consumer base. It has a general review of 51/100 which is not the greatest.

However, considering that their target market is mainly students, they are not focused on taste but overall sales. They have had many celebrity endorsements and use a lot of money in their personal advertising.

It can be seen as well that they have even generated a Facebook fan page discussing the beer and why they like it.