Heineken’s Blog
Below is a link to the official Heineken Blog website:
Heineken’s blog focuses on many
different aspects of the company. This can include the introduction of new
products, sponsored events or even general information regarding the products
that they sell. The website also includes an archive of information that had
been posted on the website dating back to December 2013.
Sponsorships:
Upon announcement, Heineken also uploaded the Coachella’s 2017 lineup due to the brand being a sponsor of the massive music festival that takes place in California (United States).
Unlike Stella Artois’, Heineken does not showcase their social
initiatives as a marketing technique. The company seems to keep their
initiatives in a very low aspect whether it be general partnership or expected
within the market. The company posted a blog discussing the benefits of
recycling. November 16th 2016 was America Recycles Day and in
collaboration, the company helped raise awareness. This includes providing a
link to where individuals can go to partake and the steps and overall process
that is undergone. They also disclose that they will be investing $21 million
dollars in support to the initiative.
Heineken’s Recycle Post:
Stella Artois’ Blog
Stella Artois does not currently have a website blog and that limits
their ability to connect with their customers on a more personal level. The
company is not able to speak openly to a market that may care for what the beer
is made of, how many calories are within it and even the initiatives that the
company may be focusing on. While the company does focus on their currently
clean water campaign in collaboration with water.org, the company would have an
extended reach by posting blog posts online and linking them via their social
media accounts.
Interesting comparison of the two brands, well don.
ReplyDeleteNice blog design.
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