By: Daphne Faubert
Let’s get real we all have had at least one bad product in
our lives and have complained at least once. But it doesn’t really help if it’s
a confusing process to add a review or contact the company directly.
Having a separate customer service account could be a great
model for Coors. You can also learn a lot just from the language that other
companies use when they talk to people. They should try and be interactive,
fun, and even playful.
This is going to
ensure that more customers are heard and that problems are dealt with in a
timely fashion. It shows a great deal of care to the customers when large scale
companies take the time to offer help and guidance on their products.
The best to do would be launching this initiative as fast as
they can to ensure that customers are not left feeling unwell about the
products and in turn never purchase from them again. The best place to promote
this on would be twitter, since they do have a large following and many people
air grievances on there.
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